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Nigeria Leads Global Surge in Social Media Shopping and AI Adoption

A new DHL eCommerce report reveals that Nigerian online shoppers and businesses are adopting social media commerce and artificial intelligence at rates significantly higher than the global average. Eighty-six percent of Nigerian shoppers use Facebook for purchases, compared to the 63 percent global average, while 88 percent of local e-commerce companies have already integrated AI tools. The data highlights a market characterized by rapid digital transformation, where consumer behavior is currently outpacing business infrastructure, leading to a strong demand for enhanced service capabilities and fraud protection.

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