Tamy Consulting has cautioned Nigerian businesses that increasing field sales activity does not automatically translate to market growth. The firm identifies weak distribution routes, poor territory design, and limited visibility at the retail level as primary barriers preventing products from reaching consumers, despite companies hitting their distribution targets. Instead of simply increasing sales headcount or expanding into new territories, the firm advises companies to restructure their existing sales operations and shift focus toward outlet-level stock availability and repeat orders to drive sustainable growth in a tightening economic environment.