Global direct-selling firm QNET is restructuring its African operations as part of a major corporate transformation aimed at modernization, AI integration, and strengthened regulatory compliance. The company has appointed Cherif Sarr as Regional General Manager for Central and West Africa, and Jared Thwaits for East and Southern Africa, to bring decision-making closer to local markets. These leadership changes are supported by new global executive appointments, including a Group Chief Information Officer, to oversee technological upgrades. QNET’s new strategy emphasizes ethical business practices, distributor education, and consumer protection to foster sustainable growth across the continent.