Apple is expected to unveil its first foldable smartphone, tentatively dubbed the iPhone Ultra, at a launch event on September 9, 2026. With a rumored starting price of $1,999, market analysts project that the device could retail for over N3 million in Nigeria. This estimate accounts for additional costs, including importation, logistics, taxes, and current foreign exchange volatility. The move marks Apple’s debut in the foldable sector, positioning the device as an ultra-premium luxury offering.