Entertainment Week Africa (EWA) has announced the launch of a new grant pool for its 2026 Deal Room, aiming to provide direct funding to standout creative businesses across the continent. Designed to support startups in transitioning from early-stage concepts to scalable enterprises, the initiative offers selected participants access to mentorship, investor connections, and financial support. This expansion builds on the success of previous Deal Room cohorts, which have facilitated international market entry and capital growth for various creative ventures. The grant winners will be selected by a jury and awarded during the EWA event, scheduled to take place in Lagos from November 17 to 22, 2026.