The 8th African Tourism Leadership Forum (ATLF) will be held in Polokwane, Limpopo Province, South Africa. Organized by Africa Tourism Partners (ATP), the event aims to drive intra-Africa travel and business investment, building on a network that has connected over 3,500 industry professionals since 2018.
This year’s forum will feature new focuses, including an investor roundtable, masterclasses in tourism quality assurance, and discussions on the impact of artificial intelligence on African tourism. Additionally, the event will host the African Continental Free Trade Area (AfCFTA) Tourism, Creative and Cultural Industries Forum, which will explore the intersection of tourism and the creative sector. Attendees can expect business-to-business networking sessions, tourism leadership awards, and opportunities to explore Limpopo’s wildlife and ecotourism offerings. Partner airlines, including South African Airways and Kenya Airways, are offering discounted fares for participants.