Lebara Nigeria, a mobile virtual network operator, has entered a strategic partnership with fintech company Payaza. Under the agreement, Payaza will serve as the exclusive payment and technology partner for Lebara’s upcoming digital commerce hub. This collaboration allows Lebara to integrate financial services and lifestyle offerings, such as airline and event ticket purchases, directly into its connectivity platform. The initiative underscores a growing trend among telecommunications operators in Nigeria to diversify beyond traditional voice and data services by embedding digital commerce into their customer ecosystems.