Romat Group has launched an integrated shopping and procurement platform, marking a strategic shift from a service-oriented business model to a technology-enabled retail operation. The platform consolidates the group’s transport, energy, and technology subsidiaries, allowing customers to purchase products ranging from solar systems and IT equipment to office furniture, while simultaneously accessing necessary installation and technical support services. CEO Matthew Aroh stated that the initiative aims to simplify procurement for businesses and individuals by acting as a single point of access for essential infrastructure, thereby driving new product sales and recurring revenue.