Singer Peter Okoye has generated approximately 60 million naira in sales for his clothing line, Zipp Republic, within seven days. This surge in revenue followed his use of a branded red cap throughout a viral video series where he detailed ongoing legal and financial disputes with his brothers, Paul and Jude Okoye. While the brand gained unexpected traction from the high-profile narrative, industry analysts highlight that the underlying conflict stems from a lack of formal contractual frameworks for the P-Square brand, serving as a cautionary tale for family-led businesses regarding the necessity of written agreements.